Keibler was originally drafted to the SmackDown! brand in 2002, where her character showed an interest in becoming WWE Chairman Vince McMahon's personal assistant. McMahon was ready to hire another attractive female until Keibler interrupted and performed a table dance in the ring. Keibler became McMahon's personal assistant, as well as his on-screen mistress. She was frequently shown flirting and 'making out' with him in backstage segments, until Stephanie McMahon became general manager of the SmackDown! brand. Dawn Marie made her debut on SmackDown! as McMahon's legal assistant, who competed with Keibler for McMahon's affections.
